Posts Tagged ‘spam’

Recommendation or Spam?!

Thursday, November 22nd, 2007

As part of my PhD I am interested in investigating the effect of spam in pub-sub and how to use social networks to minimize amount of delivered spam in MANETs. Recently I came across an article about Facebook starting their ‘Social Advertising‘. The idea is putting your face on advertisements for products that you like.

For example, a Facebook user who rents a movie on Blockbuster.com will be asked if he would like to have his movie choice broadcast out to all his friends on Facebook. And those friends would have no Microsoft Office Home Business 2013 best price choice but to receive that movie message, along with an ad from Blockbuster.

Facebook says that many of its 50 million active users already tell friends about particular products or brands they like, and the only change will be that those communications might start to carry ad messages from the companies that sell them. Facebook is letting advertisers set up their own profile pages at no charge and encouraging companies like Blockbuster, Conde Nast and Coca-Cola to share information with Facebook about the actions of Facebook members on their sites.

Facebook users will not be able to avoid these personally recommended ads if they are friends with participating people. Participation can involve joining a fan club for a brand, recommending a product or sharing information about their purchases from external Web sites.

Although I agree the idea of sharing information with your friends is very useful but at the same time it can potentially create too much spam. So the question is that, are recommendations going to be new labels for spamming?

You can find the main article by Louise Story in here