Posts Tagged ‘facebook’

demographics of social media users

Sunday, February 19th, 2012


for those of us who do research in linking the online (social media) and offline worlds, it is very important to keep in mind the demographics of different social media services.

In Sept 09, according to Nielsen Claritas [], “the blogging and tweeting community at large isn’t necessarily more affluent, but bloggers and tweeters do live in more urban areas such as New York, Los Angeles, San Francisco, and Chicago.”

african american were more likely to join twitter than other racial groups. hargiatti&litt found out why that was the case, and they did so upon analysing *longitudinal* data (i.e., user cialis 100mg data in 2009 and service (twitter) adoption in 2010). the predictors of twitter adoption in 2010 were:
1) be african american
2) having

web skills (as for 2009)
3) interest in (as for 2009): entertainment/celebrity news (this topic entirely explained the higher level of adoption for african american); science&research&technology&politics&news (negatively correlated. warning: these topics were negatively correlated for the age group under study – which was college students in chicago; for an older cohort, these topics might well matter).

These results are very US-centric, so here are few pointers about UK folks in social media: USA (2010); UKBritan; London.


In UK, we badly need research similar to hargiatti&litt’s. Until now, I only heard  people complaining about data being not representative, but nothing has been done to partly tackle the problem


[] The More Affluent and More Urban are More Likely to use Social Networks

[] Eszter Hargittai and Eden Litt. The tweet smell of celebrity success: Explaining variation in Twitter adoption among a diverse group of young adults. 2011

* barriers to internet adoption in US.

Recommendation or Spam?!

Thursday, November 22nd, 2007

As part of my PhD I am interested in investigating the effect of spam in pub-sub and how to use social networks to minimize amount of delivered spam in MANETs. Recently I came across an article about Facebook starting their ‘Social Advertising‘. The idea is putting your face on advertisements for products that you like.

For example, a Facebook user who rents a movie on will be asked if he would like to have his movie choice broadcast out to all his friends on Facebook. And those friends would have no Microsoft Office Home Business 2013 best price choice but to receive that movie message, along with an ad from Blockbuster.

Facebook says that many of its 50 million active users already tell friends about particular products or brands they like, and the only change will be that those communications might start to carry ad messages from the companies that sell them. Facebook is letting advertisers set up their own profile pages at no charge and encouraging companies like Blockbuster, Conde Nast and Coca-Cola to share information with Facebook about the actions of Facebook members on their sites.

Facebook users will not be able to avoid these personally recommended ads if they are friends with participating people. Participation can involve joining a fan club for a brand, recommending a product or sharing information about their purchases from external Web sites.

Although I agree the idea of sharing information with your friends is very useful but at the same time it can potentially create too much spam. So the question is that, are recommendations going to be new labels for spamming?

You can find the main article by Louise Story in here