demographics of mobile phone users

Given our previous discussion, I found this bit of the article “Data Mining meets City Hall” funny:

“There’s sometimes the perception that if you do a mobile app, you’re hitting the wealthier members of the community,” says Code for America’s Pahlka. “But mobile is an incredibly important strategy if you’re looking at low-income communities.”

Pahlka cites a study by New York City’s Department of Social Services, which found that more than 80% of the people who visited its facilities were regular cellphone users, and that 35% of them owned smartphones. SMS-based apps are another way to broaden accessibility and adoption as are targeted outreach campaigns. “It’s not about a broad advertising campaign for users that are already in the know,” says Pahlka. “It’s about partnering with cities to reach the people who need these services. If you’re targeting users of social services, advertise to them in the department during the transactions.”

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