giffgaff

New mobile network to launch in the UK, built on and by its users. Radical new model? It’s called giffgaff. Youtube video.

New O2 service: ” customers will be encouraged to get directly involved in the business and be rewarded with various perks…. The service is a SIM-only service that gives customers cheaper calls if they refer friends and family, write blogs about it, and regularly post on its online forum. Customers who are actively involved will be given rebates twice a year and they will be given a few options on what to do with it: they will be able to use it for mobile calls and texts, take it as cash or even make a charitable donation.”

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