Advertising on the go – privacy, privacy, privacy

New technologies make it possible to run “web-like targeting in the real world. For example, a system developed by Singapore’s research agency lets advertising screens detect the genders of passers-by: it will soon be able to tell how old they are, too. IBM has worked on systems that can scan a crowd and estimate numbers, demographics, and where people are looking. And now that facial recognition has become a consumer technology it wouldn’t be difficult to install a series of ad screens that tracks individuals as they move through a subway system or mall, greeting them at each turn with a particular message or character. It’s hard to see how opt-out could be efficiently implemented for billboards on the street – at least without a new wave of devices that can communicate their owners’ preferences to nearby advertising systems.” More here.

One Response to “Advertising on the go – privacy, privacy, privacy”

  1. [...] recent post here discussed emerging technologies that can be used for advertising on the go- and the threat [...]