Potential for Internet Video Monetization

In this position paper, Shashi Seth of Youtube suggested that his company can and should make money from ads – “The potential for Video monetization is clearly there – just a matter of when”. He makes two interesting points:

  • U.S. online video consumers are more likely to view video on weekdays than on the weekend (peak viewing 5:00-8:00 P.M. on weekdays). This opens up some amazing doors when you consider that this slot is adjacent to Television primetime. Wouldn’t advertisers want a multi-channel campaign approach and supplement their TV campaigns with campaign on Internet Video?
  • 80 percent of online video users accepted the presence of advertising as a trade-off for providing free online video content.

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