Are Social Networking Sites Useful for Business?

“To get the most out of social networking sites, small companies should look past the hype, set concrete business goals, then start experimenting”. From this morning’s BW.

The uses vary by application or site:

  • (for both networking and human resources) LinkedIn can be helpful in connecting with people you want to meet for one reason or another.
  • (for gaining exposure to larger audiences) Twitter and Facebook can be helpful when you’re trying to notify a group of people about something you want to promote or about a happening of some kind

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