Online Applications

Although in these posts we tend to focus on the research aspect of trust, social networking, recommender systems, and mobile applications, it is always interesting to keep an eye on what is going on in the “real” world – what is drawing the investment and attention of entrepreneurs.

Recommender Systems: the list is near-infinite now (and is proportional to the problem of data portability?), and everyone knows about the Amazons and Last.fms. However there are a number of names appearing that merge recommendations with social interactions – away from neat algorithms and towards human-driven reviews and recommendations. Names like Reevoo, Boxedup, LouderVoice, Crowdstorm, and RecommendBox.

Location-based Services: Although there are a wide range of potential applications for mobile phones, many of the early names seem to be focusing on mobile social networking. Sites like Imity, Mobiluck, Loopt, Hyphen-8, and MeetMoi. Some of them use bluetooth, others only require their users to SMS their location. One day the “familiar stranger” will not be a stranger for long!

4 Responses to “Online Applications”

  1. A good point – we all know the research aspect of things works but it’s all about the implementation and execution. Probably best not to lump all those names together as we all do different things. Reevoo does product review technology for ecommerce sites, boxedup and recommendbox shares recommendations and wishlists amongst people, loudervoice want to make it easy for anybody to leave a review on anything at anytime on any device, and Crowdstorm is a product research platform to help people in what to buy..

  2. Neal Lathia says:

    You’re right – I grouped them all together under the generic “recommendations” category – helping people (in one way or another/for one thing or another) to decide what to buy. I’m sure there are plenty of differences that I missed out on!

    From what I saw the power of crowdstorm is aggregating information from around the web?

  3. initially yes. Stage 1 is grabbing any user or expert review wherever it may be (off and on-site, followed by videos, blog post reviews… Every source has a profile attached for ranking and rating. Stage after that is to make all this universally accessible to help the buying decision (our site, api’s, iPhone, widgets, feeds etc…

  4. [...] for this kind of a system has special needs. A major difference to e.g. eBay and the various recommender systems for consumers is that the information should be possible to both understand and evaluate for [...]