The other day I was sitting at Gatwick airport waiting for my flight home to Italy to spend Christmas with my family. I got my flight with Easyjet- and when I bought the ticket online I was also able to sign up to one of their new, free text-messaging services:
- Some of the texts were very helpful: the morning of my flight I received a text with my flight details and confirmation number, information that I may usually scribble on a piece of paper or the back of my hand. Result: no paper, and clean hands (happier parents?)
- Some of the texts could have made us of some location information: a text said (in a nice way) “go to your gate” … umm, should I reply to the computer and tell it I’m already there?
- Other texts were interesting, but I didn’t need them: “Use this text to get 0% commission on currency exchange.” I have some Euros in my pocket. Can you send me this text again when I do need Euros? (Maybe I’ll tell you when?)
- Other texts were just useless. “Go to shop X and get Y% discount with this text.” I won’t say what the shop is, let’s just leave it at the fact that its contents don’t quite fit my profile (specifically gender). Why do you keep interupting me from the book I was reading to give me this useless advertisement? My only current solution is to unsubscribe- but I’ll lose all the information I liked then! (more…)