Anonymous Nicknames vs. Real Identities in Reputation Systems

“MySpace has been talking to eBay for several months about ways they could partner on what MySpace calls “peer commerce,” according to people familiar with the matter. The idea is to let MySpace users buy and sell items from each other using eBay’s online-commerce technology and its PayPal payment system, these people said. MySpace users would be able to post items for sale on their profiles, and their eBay auctions would be automatically updated, according to one person close to the discussion”.

2 Responses to “Anonymous Nicknames vs. Real Identities in Reputation Systems”

  1. neal says:

    Interesting mix of social networks and auctions, but does this link provide any extra reputation information? Creating a MySpace account only requires an email address and (unlike other social networking websites, like FaceBook), many people accept friend requests without actually knowing the person.

    So, does this improve on the current methods (reputation, being a verified Paypal member), or is this just a nice way for eBay to tap into one of the most visited websites on the net?

  2. neal says:

    On the other hand, in the paper “How Social Structure Improves Distributed Repuation Systems” (P. Obreiter et al) the following three hypotheses are proposed:

    1. Social structure provides orientation for newcomers to assess the trustworthiness of other agents
    2. Social structure curbs the impact of colluding agents that mutually praise
    3. Social structure allows for more effective and efficient dissemination of information

    Their applicability and usefulness in the eBay-MySpace (non-distributed) scenario, though, is arguable!